Progressive:
Apron Projects
What does insurance have to do with a gardener, an oyster farmer, a cycling engineer, and a two-wheeled car company? Let’s let them tell you.
Production | Post
Progressive | direction, editorial
”Apron Projects: Darkside Scientific”
Innovation is everywhere.
Somehow we’ve come to expect that insurance companies only speak to us in jokes. On occasion they do feel inspired to, um, inspire us.
The Apron Projects celebrated a passion Progressive has in its own work, to continually find new ways to make the world a little bit better for everyone else.
With that shared spirit, this enormous insurance provider sent us out to visit with the little guys doing that same work. That spirit fills these five fantastic founder films.
Progressive | direction, editorial
”Apron Projects: Helios”
Progressive | direction
”Apron Projects: Green Bronx Machine”
Progressive | direction, editorial
”Apron Projects: Lit Motors”
Progressive | direction, editorial
”Apron Projects: Little Creek Oysters”