A ridiculously fun event series crafted to bring bartenders together in the spirit of Jim Beam.
Every distillery wants bartenders to hear their story. Here’s our mash bill. This is our barrel. Bartenders are good listeners but a seminar on batch size is a lot to ask on their day off.
We built something radically different for Jim Beam by actually listening to bartenders. Turns out they want a good time with their favorite people. Without a drop of instruction, bartenders are living avatars of Beam’s global brand strategy: People Are Good For You.
So while competitors continue sucking the fun out of whiskey, JIM’NASTICS brings a bonding experience to the staffs at the dives, sports bars, and high-volume venues that make Jim Beam the world’s #1 Bourbon.
Program Design
Branding
Graphic Design
Collateral
Research
The spirit industry ignores bartenders that pour the most product. JIM’NASTICS celebrates everyday bartenders with games that celebrate their everyday skill.
Harnessing Good Energy
Game play items and collateral imprint the brand everywhere.
