Bar games
for bartenders.
A global brand activation for Jim Beam, crafted to bring the industry together through ridiculously fun team building events.
Best enjoyed together
Bartenders at dives, sports bars, and high volume bars pour the most spirits, but the rest of the industry ignores them, choosing to laud a handful of “startenders” and fixating on mixology. JIM’NASTICS celebrates everyday bartenders that the industry ignores.
People are good for you
JIM’NASTICS brings Jim Beam’s global brand strategy to life for their most coveted audience, high-volume bartenders.
Making the table bigger
Jim Beam is all about inviting more people in with games that fuel bartenders’ playful spirit, creating a natural moment to amplify the brand’s positioning as a refreshing alternative to beer occasions.