A ridiculously fun event series crafted to bring bartenders together in the spirit of Jim Beam.
Program Design
Branding
Illustration
Every Bourbon brand wants bartenders to know their story. JIM’NASTICS lets them live it.
Everybody knows that bartenders are good listeners, but a seminar on batch volume is a lot to ask on their day off. So instead of speaking to them, we built JIM’NASTICS by listening to them. Turns out, bartenders wake up every day as living icons of Jim Beam’s message: People are good for you. So we built this inclusive, social, and slightly silly global trade engagement program for the staffs of every dive, sports bar, and high-volume venue that make Jim Beam the world’s #1 Bourbon.
JIM’NASTICS celebrates everyday bartenders with games that playfully use the tools of their trade.
Harnessing Good Energy
Game play items and collateral imprint the brand everywhere.
