Activating Westin’s wellness ethos through a global community of 50,000 associates
Wellness cards
The best investment a hotel can make is in its workforce.
Heart of Westin became a new brand platform, a big idea designed to make measurable impact on associate culture at Westin.
““Take good care of your employees, and they’ll take good care of your customers, and the customers will come back.””
– J.W. Marriott Jr.
Research & Insight
In 2022, new associates were leaving as fast as hotels could hire them. What staff that still remained felt fatigued.
Turns out, on-property hotel work is a more physical job than is often realized.
So in 2024, Westin delivered a fresh suite of wellness programming that delivered its wellness promise to the people who deliver it to guests every day.
Program Design
A Team Identity for Westin Associates
After listening deeply at every level of Westin and Marriott’s organization, we crafted a suite of internal programming to make each shift better.
Most importantly, the effort showed associates they were valued, creating goodwill that translated into good results for retention and morale.
