Through the lens of an American icon
Jack Daniel was all about the details. So for these two campaigns we sweat the small stuff with some of America’s best craftspeople.
Production | Post
Jack Daniel’s | direction
”The Whiskey Drum”
The Jack & Zac Tour
A partnership made in America. And at Taylor Guitars. And SJC Drums. And Brooklyn Phono. And Garnick’s Music Center.
Jack Daniel’s | direction, editorial
”Jack & Zac — Join The Tour”
Jack Daniel’s | direction, editorial
“One Well-Made Guitar w/ Taylor Guitars”
Jack Daniel’s | direction, editorial
”Jack Daniel's and Zac Brown Band Make A Record With Whiskey”
Jack Daniel’s | direction, editorial
”The Jack & Zac Jukebox”
Jack Daniel's Independence Artist Project
For Independence Day, we documented the creation of a poster series honoring the legacy of Jack Daniel. Methods included a traditional sign-painting on the door of a '54 Chevy, and a mishmash of paint pen, watercolor and screen-printing on posterboard.
Jack Daniel's | direction, editorial
”Derek McDonald, Sign Painter”
Jack Daniel's | direction, editorial
”Jon Contino, Illustrator”
