From Farm to Farm to Carriage to Table
A cinematic look at New England’s freshest food suppliers over three TV campaigns. And before you ask, a “carriage” is what you call a shopping cart everywhere north of Connecticut.
Production | Post
Fresh for any occasion
If it’s fashionable to know where your food comes from then consider Hannaford the Christian Dior of grocery stores.
For them, farm-to-table isn’t a trend. It’s quite literally their business.
For this campaign, they wanted to connect their shoppers to the real suppliers that grace Hannaford shelves. Reusable canvas bags never looked so hot.
Hannaford | direction, editorial
”Believe in Holidays”
Hannaford | direction, editorial
”Believe in Savings”
Hannaford
Heroes
Meet the everyday miracle-makers that assemble your to-go groceries. One of them might even be you.
Hannaford | direction, editorial, motion
”Heroes”
Hannaford | direction, editorial
”Right There”
Cheese Is A Promise
Pie is a promise. A tomato is a promise. Every item in a grocery store is a promise, from the people who made it to the people who eat it.
This proto-campaign laid the groundwork for years of storytelling, both for Hannaford and their hundreds of hardworking local suppliers. We traveled from Massachusetts to Maine and everywhere in between to build this delicious visual library.
Hannaford | direction
”Promises”